A new book by Matteo Turi & Simon Bedros
Fail.
Pivot.
Scale.
Every entrepreneur fails. The difference lies in what happens next — the world's smartest founders don't avoid failure. They master its hidden blueprint.
$480M
Live transactions
30 yrs
Corporate finance
$100M
Valuation playbook
"This isn't theory. It's a survival manual for founders ready to evolve from invisible to investable."
The Frameworks
Two Blueprints Behind Exponential Growth
Framework 01
Fail. Pivot. Scale.
The founder's journey from breakdown to breakthrough — mapped across five stages every company moves through.
- 01Startup
- 02Scaleup
- 03Stagnation
- 04Crisis
- 05Exit
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Framework 02
The High Valuation Triangle™
The CFO's model for enduring enterprise value, built on the three pillars investors actually pay a premium for.
- 01Intellectual Property
- 02Succession Planning
- 03Global Presence
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Drawn from real boardrooms
Case studies that rewrote the rules
Apple
LEGO
Netflix
Amazon